Today we’re launching a new logo, as we start to refresh our look in general. We loved our old logos (yes, plural), and look, and they served us well.
However, in its 15-year history Capstone has grown from proud entrepreneurial roots to a nationwide leader in multi-housing investment. This logo and refreshed look builds on our past, reflects who we are today, and symbolizes our future.
We worked with the award-winning agency, twelve12, to change our logo because this simpler, singular version represents us better as one brand with wholistic multi-housing services.
Over the next few months, you’ll see all the other visuals at Capstone aligning around this new direction: on the website, in marketing collateral and offering memorandums, and at events. It’s still us. We’re still Capstone. But cohesive, bolder, and, we hope, more instantly recognizable.
Questions or comments? Please contact:
Chief Marketing Officer